Red Dot Appoints Charlotte Rous Communications as UK PR Representative
Red Dot, the boutique tour operator offering tailor-made itineraries to Sri Lanka, India, and the Maldives, has appointed Charlotte Rous Communications as the brand’s UK PR representative.
The UK- and Sri Lanka-based travel company has been crafting highly personalised holidays for over twenty years. Drawing on a trusted network of expert local guides, drivers, and specialists, the team carefully curates experiences, accommodations, and encounters to reveal the very best of each destination. With a small but dedicated team operating across the UK and Sri Lanka, the company works exclusively with boutique, locally owned properties and exceptional experience providers, showcasing a commitment to authenticity, uniqueness, and the support of local communities and economies.
The appointment comes at a pivotal moment for Red Dot, which is set to unveil a rebrand and new website in October 2025. The refreshed identity promises to elevate the customer experience, reflect Red Dot’s core ethos and perfectly match more discerning travellers with caringly crafted, tailor-made holidays.
Commenting on the appointment, Red Dot Sales and Service Manager Cherylle Sargent said, “We are delighted to announce our partnership with Charlotte Rous Communications as Red Dot enters an exciting new chapter. Here at Red Dot, we believe that true luxury isn't about extravagance – it's about time well spent – which is why we design unforgettable, highly bespoke trips to authentic destinations for our clients. We blend local expertise with genuine passion to create carefully tailored and unique journeys to Sri Lanka, India and Maldives, crafted around the clients' specific interests and desires. Our new brand ethos and website, launching in mid-October, will reflect this commitment, introducing even more curious travellers to the beauty and wonder of the region we are proud to call home.”
Sustainability and responsible tourism are of utmost importance to Red Dot, which works with The Conscious Travel Foundation to promote meaningful, positive impact travel through its itineraries, which prioritise local jobs, owner run experiences, local hosts, animal welfare and environmental support. The brand is also making great strides in championing women – who account for less than 10% of those working in the travel space in Sri Lanka – with an almost entirely female workforce. Meanwhile, the brand donates to the Tea Leaf Trust – a Sri Lankan-led charity with the aim of lifting Sri Lankan tea estate communities out of poverty via education, vocational training and emotional support – on behalf of all travelling guests.
About Red Dot
Red Dot was recognised as one of the best travel companies for holidays in Sri Lanka long before the island became one of the hottest holiday destinations in the world. For more than 20 years, a dedicated and talented team of representatives in the UK and Sri Lanka has tailored memorable holidays to clients' exact requirements.
By valuing and understanding their clients' needs, Red Dot designs and delivers authentic, highly personalised holidays, making the effort to understand individual requirements to create trips that are as individual as the traveller. Red Dot also champions sustainable tourism, developing experiences that respect local communities and culture and advocating the preservation of heritage sites and Sri Lanka’s natural biodiversity.
As well as a constantly-assessed choice of the best Sri Lanka accommodation to suit all budgets, Red Dot offers a wide selection of specialist Sri Lanka tours, a huge and enticing range of activities and a pool of drivers and guides among the best and safest in the country.
